Case Study

How PromoSEOAgency Boosted the Online Visibility and Customers of Classic Interiors & Home Decor

Introduction

Classic Interiors & Home Decor, led by its owner Ravi Ji, is a business specializing in innovative interiors and home decor solutions. Despite having a presence on Google through their Google Business Profile (GBP), they struggled to receive significant inquiries and leads. PromoSEOAgency, renowned for its expertise in Google Maps SEO services, was approached to optimize and elevate the business’s online visibility to attract more customers.

This case study outlines how PromoSEOAgency implemented its proven Local SEO strategies to help Classic Interiors achieve substantial growth in just a few months.

Challenges Faced by Classic Interiors

Low Google Business Performance
Classic Interiors had a Google Business Profile, but it wasn’t optimized effectively. As a result:
- They received little to no calls or inquiries directly through the profile.
- The profile lacked visibility in local searches.
Unoptimized GEO-Targeted Keywords
The business wasn’t ranking for relevant, location-based search terms, leading to limited discoverability for potential customers in the area.
No Meaningful Customer Engagement
- The GBP had no engagement, such as reviews, calls, or profile interactions.
- The image gallery, captions, and content were underutilized, missing an opportunity to highlight their expertise.

Goals

Optimize the Google Business Profile to make it visible in local search results, particularly in the Google 3-Pack for high-value interior design-related queries.
Increase the daily incoming calls and inquiries.
Enhance Classic Interiors’ visibility and credibility in their target local market.
Generate significant business revenue in the shortest time possible.

PromoSEOAgency’s Local SEO Strategy for Classic Interiors

1. Local SEO Audit & Competitor Analysis

PromoSEOAgency conducted a full audit of Classic Interiors’ Google Business Profile to identify:

Missing essential information (description, keywords, categories).
Errors in existing listings, such as unverified details.
Competitor rankings and strategies, focusing on outperforming their leading competitors.

2. Google Business Profile Optimization

To make Classic Interiors stand out, the following steps were executed:

Added Complete Business Details: Updated the business description, added service-specific keywords, and selected the most relevant categories (e.g., “Interior Designer,” “Home Decor”).
Customized Profile Content: Added high-quality geo-specific photos of Classic Interiors’ projects and geo-tagged each image to reflect their local reach.
Call-to-Action Enhancements: Included clear CTAs such as “Call Now” and “Get a Quote” in the profile’s description and posts to encourage inquiries.

3. GEO-Specific Keyword Research

PromoSEOAgency identified high-performing, location-based keywords such as:

“Interior designers near me”
“Home decor solutions in [City]”
“Customized interior design services [City]”

These keywords were strategically integrated into the profile description, service names, review responses, and Google posts.

4. Citation Building

PromoSEOAgency listed Classic Interiors on high-authority local citation platforms. Platforms included:

Yelp
Houzz
Other local interior design directories

This improved Classic Interiors’ domain authority and boosted the trust factor within search engine algorithms.

5. High-Engagement Content Creation on GBP

Weekly curated Google posts were created, showcasing:

Completed projects with “before and after” visuals.
Special discounts and offers.
Home decor tips and trends.

This established Classic Interiors as a thought leader in their niche while driving customer engagement.

6. Review Management

PromoSEOAgency encouraged happy customers to leave positive reviews for Classic Interiors. Reviews were strategically highlighted to showcase the quality of their services. Ravi Ji also ensured to respond promptly to all reviews, reflecting strong customer service.

7. Driving Customer Interaction with Locally Optimized Updates

Geo-tagged photos of completed interior projects, client testimonials, and snippets of ongoing work were uploaded regularly. These updates ensured Classic Interiors maintained visibility among local leads.

8. Monthly Monitoring and Adjustment

PromoSEOAgency provided monthly performance analysis reports to track GBP metrics such as:

Calls received
Customer inquiries
Profile views and engagement trends

Based on the data, strategies were adjusted to meet growth targets.

Results Achieved by PromoSEOAgency

25X Increase in Visibility: Classic Interiors’ Google Business Profile started ranking consistently in the Google 3-Pack for key local queries within 2-3 months.
Inquiries Boosted: The business received 2-5 calls daily, a massive leap from receiving 0 before optimization.
Revenue Growth: Classic Interiors reported an impressive profit of ₹1.5 lakhs within just 2-3 months.
Enhanced Engagement: Increased customer interactions through profile views, calls, and positive reviews.

Owner Testimonial

“My business name is Classic Interiors. I was not receiving any calls through my Google Business Profile before working with PromoSEOAgency (Mr. Basant Sir). In just 2-3 months, I started receiving 5-10 calls per day for my business. This has directly resulted in a business profit of ₹1.5 lakhs during the same period. I highly recommend PromoSEOAgency’s services to anyone looking to grow their business.”
— Ravi Ji, Owner of Classic Interiors.

Key Takeaways

Power of Local SEO: Optimizing a Google Business Profile is critical for businesses seeking visibility and growth in local search results.
Expertise Matters: Ravi Ji’s success story with PromoSEOAgency demonstrates the importance of working with a professional agency that specializes in Local SEO strategies.
Engagement is Key: Regular updates, geo-targeting, and high-quality content improve profile engagement and significantly enhance visibility.

Conclusion

PromoSEOAgency’s well-planned, data-driven Local SEO services were instrumental in helping Classic Interiors dominate their local market. With a strong presence in Google Maps and the Google 3-Pack, the business has seen transformative growth in leads, inquiries, and revenue.

If you’re a local business looking for similar results, PromoSEOAgency can help you achieve unparalleled growth with proven Google Maps optimization techniques.